Reading time: 5 minutes
Site Structure – The easy guide
Struggling to rank on Google? Learn how smart site structure boosts SEO, avoids common pitfalls, and builds a site that actually gets clicks.
Reading time: 4 minutes
Creative presentation ideas everyone should know
Creative presentation ideas are easy to find, but making yours stand out takes more than a simple slideshow. In fact, one study found that 79% of people think most presentations are boring. Whether you’re pitching to investors, teaching a class, or giving a project update, a creative and fresh approach can make a huge difference. […]
Reading time: 10 minutes
Valuable Content: A Practical Checklist
Learn how to create, structure, optimize, and refresh valuable content that connects with your audience and drives long-term results.
Reading time: 10 minutes
Search Experience Optimization (SXO): What It Is and Why It Matters
Search Experience Optimization is quickly becoming a must-have strategy for any website that wants to rank well and keep visitors engaged. Let’s be honest—getting people to your website is only half the battle. In the past, SEO was all about visibility: ranking high in the search results, driving traffic, and hoping visitors would stick around. […]
Reading time: 4 minutes
E-E-A-T: What It Is & Why Does It Matter for SEO
E-E-A-T strengthens your brand’s credibility and positions your content as trustworthy and authoritative in Google’s eyes. What does E-E-A-T mean? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Originally introduced by Google in its Search Quality Rater Guidelines back in 2014 as EAT, the concept was expanded in 2022 with an added emphasis on Experience. […]
Reading time: 10 minutes
Content Refresh: What It Is and How to Do It Right
Refreshing old content can spark new traffic and performance gains—without the heavy lift of creating a brand-new article. Before we dive into how to refresh your content, let’s quickly cover the basics so you understand what it is and why it matters. What Is a Content Refresh, Really? A content refresh means updating, editing, and […]
Reading time: 3 minutes
Why Lastmod Tag is important for your sitemap
One of the most important elements in an XML sitemap is the <lastmod> tag. In this post, I’ll explain why the <lastmod> tag matters and how to use it correctly. Why this matters for SEO Basically, the <lastmod> tag tells search engines the last time a page was updated. This info helps them figure out […]
Reading time: 11 minutes
SEO Mistakes: Fix These Common Issues Fast or Stay Invisible
Avoid common SEO mistakes that could be hurting your rankings, traffic, and conversions. Learn how to fix on-page, off-page, and technical SEO issues to boost your site’s performance and stay ahead of the competition.
Reading time: 11 minutes
Unlock SEO Success with Automation: Best Tools and Expert Tips
What is SEO automation? Let’s be real — SEO can feel like a never-ending checklist. You’re juggling keyword research, crawling for errors, tracking rankings, and trying to make sense of all the data. It’s not just time-consuming — it’s mentally draining. Most folks I talk to hit a wall because they’re stuck in the weeds […]
Reading time: 6 minutes
How to Start SEO for a New Website: 7 Steps I Wish I Knew Sooner
“Why isn’t my website showing up on Google?” If you’ve ever asked that, trust me you’re not alone. I’ve been there too: staring at a brand-new website, proud of what I’d built… only to realize no one was finding it. No traffic. No clicks. Just crickets. The truth? Building a site is only half the […]
Creative presentation ideas everyone should knowCreative presentation ideas are easy to find, but […]
Valuable Content: A Practical ChecklistLearn how to create, structure, optimize, and refresh valuable content that connects with your audience and drives long-term results. […]
Search Experience Optimization (SXO): What It Is and Why It MattersSearch Experience Optimization is quickly becoming a […]
E-E-A-T: What It Is & Why Does It Matter for SEOE-E-A-T strengthens your brand’s credibility and […]
Content Refresh: What It Is and How to Do It RightRefreshing old content can spark new traffic and […]